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What is corporate website ? |
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| These are basically websites which give crisp and precise details about the company, group and organisation. In corporate website Initiative Technologies take special care that colors and images to be used should be simple and related to the company's profile of product and services. |
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Myths about the corporate website ! |
- Corporate website should be simple looking
- It should have text on the homepage
- Homepage should have flash intro
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Structuring / Process of corporate website |
- Deciding the URL (website name e.g. www.yourcompanyname.com)
- Deciding the links structure e.g About us, product, management, service to offer etc.
- Collecting Contents to be displayed on the website
- Looking for how a website visitors should reach the right viewers
- Deciding on the colors to be used on website
- Deciding on the product /services / images that has to be used on website
- Finalising the sitemap of website
- Hosting the website
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Search Engine Marketing (Web Promotion) |
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| There is a relationship between website design and search engine optimisation
Web design is not just about creating the best looking websites. What is the point in having costly graphic design or a flash website if nobody ever finds it? Ask yourself what you expect from a website, or more importantly, what do your users expect? What is equally important is having a website that has been built from the very beginning with your keywords in mind to ensure you get found when it counts. Most people think that merely building a website and putting it online will be enough. In fact without search engine optimisation and search engine submission, you will rarely see any visitors at all. |
